Build accountability systems to finish what matters.
Sales and leadership coaching for promo distributors. Better planning, stronger systems, consistent execution.

Sales teams are busy and stressed.
Leaders don't have the bandwidth to coach them. I simplify: clear priorities, small commitments, and accountability without micromanagement.
The Four Principles
01
Consistency over intensity
Show up every day. One small daily action, done every day, beats a big push that can't be repeated. Reps, reps, reps.
02
Small, attainable goals
Make it easy to start. A big goal overwhelms. The next visible step doesn't.
03
Systems over willpower
Nothing should live only in someone's head. A rep with a full list feels lighter than a rep with a full head.
04
Data-driven
Track it. Don't break the chain. Decisions run on what's actually in the pipeline, not gut feel.
Ways to work together
- 1:1 Sales and Leadership Coaching
- Fractional Sales Director
- 90-Day Structure Implementation
- Team Goal-Setting Facilitation
Chris has a rare ability to take big leadership and business concepts and make them feel approachable and immediately useful.
Brenda Speirs, Founder and CEO of Buzztag and Ripple Collective

Who am I?
Chris Perry. Sales and Leadership Coach. Fractional Sales Director. Former Promo Exec. Writer. Dad.
Where are we going?
Book a call. Tell me what you want next year to look like and the few things that matter most.
